Black mental

Jiya and Brooklynn are sisters who turned personal loss into purpose. Their mental health advocate journey began when they witnessed their father’s struggles, and deepened after they lost him to suicide—an experience that forced them to confront just how silent and stigmatized mental health can be.

Instead of staying silent, they chose to build something expressive and healing. Blending their love for fashion with mental health advocacy, they created a streetwear brand designed to spark conversation and break stigma. Every piece is a reminder that mental health matters, conversations save lives, and no one should go through it alone.